Overview

Fertiquity is a fertility health insurance company that believes understanding your body is the key to better health. They strive to provide affordable insurance and education on reproductive health.

Scope: Create a mobile application for millennials to track general and reproductive health without breaking the bank.

Research Process

In total I spoke to 5 people and gauged how likely a person would trust an app to monitor and track sensitive and personal information. Additionally I asked about security because it is a top priority for me, especially when it comes to PPI and PII, so I wanted to verify my thoughts.

Next I developed a longer and in-depth list of questions to dive deeper. I scheduled 13 interviews to ask specific questions including:

1. Where do you find health information?

2. Would you like to receive push notifications?

3. Which health tracking apps do you currently use and why?

4. How would you feel about sharing your information with either a doctor or your spouse/partner?

I asked these specific questions to determine what and how to prioritize features while catering to the users expectations. The results were:

• The app should be “simple, comprehensive and easy to use.”

• Users want to track their health using features consolidated into one platform.

• Security is very important to them.

• Users still expect this app to track their basic health metrics on top of reproductive health.

Design Process

The interviews helped me decide I want to design a minimalistic app that measures

• General metrics: heart rate, exercise, blood pressure, water intake

• Reproductive health: menstrual cycle

Additional Research

I based my designs on Fitbit’s app since it had a the minimalistic design I was aiming for. As I created wireframes, I realized I neglected the fertility health side - the most important part! I had to conduct additional research and conducted a few more interviews to figure out what factors use would track and how I can make my app different from competitors.

What I found was there are 4 main “Stages” a female can identify with, while males had 2 main “Stages”.

Each stage measures different metrics and provide news and health updates, based on the stage you choose.

The metrics you can always track are: sleep, nutrition, exercise, weight and mental health. I decided to keep these constant because these are expected by users.

I incorporated my new findings into my second iteration. Additionally I included a mental health page because it is an important aspect of our lives that is often neglected. I thought having a journal would help the user track their mood while having an outlet to share their feelings.

 Feedback and Critique

We had a feedback and critique session in class. My peers reminded me of simple yet important features I missed in my second iteration, such as including help and back buttons. They also suggested I include more details about birth control, specific foods to eat and avoid and measurable men’s reproductive health metrics. Lastly, my peers suggested I change the stages to tracks because it’s easier to remember and made more sense.

Final Design

With the additional information I learned and verified through interviews, I created my final clickable prototype in Balsamiq.

*Update: I’ve created a new clickable prototype in Figma with a focus on a woman’s experience with “Tracking Health”. Please feel free to click through!

Reflection

This prototype is far from perfect, but I truly believe I have a product that appeals to millennials and would love to further develop it. The next step would be to:

1. Further develop my new Figma prototype

2. Make an integration option available, so users can receive push notifications on their smart watches

3. Conduct multiple rounds of usability tests to validate findings and designs.